SEO Website Migration

We ensure a successful website migration process where the existing SEO positioning and traffic are not affected.

Making certain changes in a website implies running risks. Changing its architecture or design and UX, its domain, its URL, moving from http to https, changing the server, migrating to or updating a new platform, changing its content, merging sites with similar content are aspects that can affect SEO. 

 Whether it is a high (with a higher risk rate) or low impact migration, at Agencia Eleven, we ensure organic traffic and Google positioning remain the same.

Boost sales and customer acquisition

A migration or change of structure is a critical moment in site positioning, as many URL or content change, and Google is forced to adapt to the new version. If not properly made, the website may permanently or temporarily lose organic traffic.
At Agencia Eleven, we have considerable experience in successful SEO migrations. Do you want to boost your business?

How we do it

Initial SEO Audit

We audit the website or structure to be changed, together with its content, so that, upon launch, they are correctly optimized and a higher amount of organic traffic is drawn.

Migration Planning

Migration is planned in conjunction with the client’s team to comply with all SEO guidelines and avoid loss of traffic. This includes mapping from all existing URLs to all future URLs to ensure successful permanent 301 redirections.

Real-Time Consulting Throughout Migration

Planning is not enough; the day migration is performed, everything must be done as agreed. We monitor implementations in real time.

Monitoring

For, at least, three weeks following migration, and depending on the complexity, we monitor the project to detect any potential loss of traffic, discuss its cause, and revert it.

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Why choose Eleven

We offer integral solutions focused on search engine optimization. This allows for more specialization and expertise.

Our processes are not blindly followed. We collect, process, and project the necessary data to make the best decisions.

Our work method is based on well-defined, tested, and documented processes. This enables us to achieve the best results for our clients.

We share and exchange SEO learning experiences with the community through podcasts, newsletters, articles, interviews, and events.

 Do you want to boost your business through a customized SEO strategy?

Frequently-asked questions - FAQs - SEO Migration

An SEO migration is any website update that implies changing its domain or architecture. As it is a major change, it may lead to loss of position, since Google may not correctly “understand” the new site.

If not properly made, website migration may lead to a considerable loss of keyword positioning and, in consequence, of organic traffic.

When the client wants to change the domain or substantially change the website structure (i.e., by adding or removing many sections).

Upon website migration, many aspects should be considered to avoid losing position. The main one is the successful 301 redirection from old to new URLs. Previous work is done to prepare for the migration and to execute the process —checking if Google is running and understanding the new website correctly— and, finally, for some weeks following migration, monitoring takes place to identify and revert any potential loss of traffic.

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