SEO Local: posiciona tu negocio

Local SEO positioning, unlike traditional SEO, aims to position a website in the specific geographic location where relevant prospects are located.

The local search is important because some companies offer their products or services in a specific location and are interested in targeting prospects located near that place.

If a company offers its products in Mexico, visits from Brazil or Chile are a lost investment, with zero return. These companies benefit from a correct local SEO strategy.

Local searches are made by users searching for products in a specific area or region. Local SEO is useful to draw more clients to the local store, or to make them buy through the web using any proximity-based benefit, such as free delivery within a specific area.

Different optimizations can be made to improve positioning in a geographic location. These include technical SEO, content, and link building. Moreover, there are specific local SEO optimizations, such as Google My Business profile optimization, company registration in local directories, and reviews. We define a strategy at the beginning of each service, based on the specific needs of the client.

The local SEO service is useful for companies that have a physical store in a specific location and are interested in drawing traffic near it. In general, it is more useful for stores where the product or service can be purchased or consumed therein, such as a furniture store or a hair salon. 

A local SEO strategy aims to gain relevant traffic near the store’s location. The purpose is to make users call the store, visit the website, or go in person to the shop. It also includes a brand effect, as being “googable” helps create a more serious and trustworthy brand image.

Google My Business is a free tool from Google, designed for companies and organizations. It enables them to manage corporate information, such as the address, the reviews and the website. It is very useful for local searches, since prospects can easily obtain more details of the company and the store’s address. If users access the site via mobile, they can also request instructions on how to get to the store.

Manage your corporate information

The Google My Business platform enables you to manage the information Google users see when they search for your company or your products or services; for example, the business hours, the address, and the website.

Feedback from clients

In Google My Business, clients can leave their opinion on your business, which may help others decide to make a purchase. Having a good qualification in Google is one of the best ways of developing trust.

Analysis

This platform lets you understand which searches draw prospects to your website and which actions they made through Google My Business.